Keyword Link Spy


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What is Keyword Link Spy?

Keyword Link Spy is a free tool that will allow users to find the backlinks that your top 100 competitors are using to rank for specific keywords. Simply enter your keyword such as "dog training" and Keyword Link Spy will show you all the backlinks linking to the organic results for "dog training".

How does this free tool work?

When you click "Start Search" Keyword Link Spy takes all your entered keyword(s) and goes off to Google and searches these keywords, it then takes each of the results (up to 100 results / webpages) and sees what backlinks are linking directly to each of these organic search results. This backlink search on the Google results is powered by the MOZ API, you simply need to enter your MOZ API key. Which is 100% free to obtain, you simply create an account with them and click generate API keys.

Why should I use this free tool?

This tool is great for getting an overall view of what type of links your competitors are using to rank. Assessing the competition is key to ranking. You can also see where your competitors are obtaining their backlinks are replicate this strategy.

What does this tool look like?

Keyword Link Spy

Watch Keyword Link Spy in action / Tutorial



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  • Steal your competitors keywords - With SEMrush you can uncover your competitors organic and paid search strategies (keywords)
  • Steal your competitors backlinks - You can view your competitors' backlink profile so you can simply find where they are getting their links from and copy them!
  • Find new keywords - Find keywords you'd never of thought of that will bring you tons of traffic
  • Find search volume for keywords - See how many people are searching keywords before you start building pages for those keywords
  • Find keyword difficulty - Know if you are going to be able to rank for a keyword before you even start
  • Find toxic links - Find links that are pointing to your website that might be damaging your rankings or risking you getting removed from Google
  • On page SEO checker - Find ways to boost your pages rankings by tweaking them to search engine optimisation perfection
  • Social media tools - It doesn't just stop at SEO, they've now got some great social media tools too!

UPDATE: I've done video about SEMRush showing how you can do all of the above and more. How To Steal Your Competitors Web Traffic with SEMRush

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Change log

  • 04/12/2017 - Initial release