Outbound Link Checker - Are you linking to websites that are damaging your rankings?

What is a Outbound Link Checker?

Outbound Link Checker is a very simple tool to use. You simply enter your websites domain and it will crawl every page looking for outbound links. Once it has an outbound link it will check for any reason you might not want to be linking to this website. For example has it being hacked and its serving up Malware? Has it being deindexed by Google?

Why should I use it?

Google is smart and when you consider how much money they invest in maintaining quality search results do you think they're going to want to server up your website when you're linking to a hacked website hosting malware or linking to a website they've just deinxeded because its part of a PBN. Have you checked all those webstes you're linking with to see if they've expired and being turned into a spammy PBN? Probably not, because thats a massive task. But with Outbound Link Checker it takes about 3 seconds to start the you just let it run and investigate anything it flags up.

Watch Outbound Link Checker in action

Change log

  • 19/06/2016 - Initial release
  • 19/06/2017 - Added bug reporter

Video transcript

This is the transcript from the video above, it needs tiding up a little as its from YouTube subs.

Hi guys it's Jamie from SupaGrowth.com and in this video I'm going to show you how to use my outbound link checker tool. So what this basically does is you enter your domain name, your website up here and then click check links then it'll go and crawl every page on your website and then look at all the outbound links for any reason that you don't want to be linking to those websites. So a good example of that is say there's two websites ranking in Google for the same at both targeting the same search term, the same on page SEO off page SEO. You see my link juice flowing through, but one of them your one, is linking to a website that's been flagged as malware by Google. Now which one you think Google's going to favor in that scenario, considering they're paying people thousands of dollars to find vulnerabilities in the chrome and they call their Safe Browsing API they're not really going to want to serve up websites that are linking to malware.

So I'll just go through a few options we have in the software before we see it in action, so if we setup our options here, so this gives you some flexibility when defining what you class as a bad outbound link. So you might be fine linking to the foreign site because you might have some kind of affiliation with a foreign website for that link but most people wouldn't I think, that's why, by default, its classed as bad because a lot of the time you know we've got a forum it's riddled with spam or linking to foreign sites, that's a good way to find those spammy link. The Google check sees whether the website you're linking to is indexed and if so, how many pages are indexed. So if you've got a website you're linking to that, you know should be indexed, but it's not, then theres a good chance they've been hit with some kind of penalty and you probably don't wanting to be linking to them at all so, like I said it, it'll bring back how many pages are indexed for that site. The reason I have not checked built-in is because, if it brings back a huge amount, the pages that are indexed then you know it might have expired and someone might turned into an auto blog and they just blasted ou content on a mass scale before they get penalized. You don't want to be linking to that kind of thing, sometimes I do leave it as skip because Google's quite harsh when it comes to how many requests you can send, there will be a lot lot slower if you are checking its Google index status as well.

Next we've got skip Alexa top 1,000 websites, so I always leave that ticked because you don't need to check whether to linking you know to the top web sites on internet is safe. You know I was thinking YouTube and Twitter and Facebook here, that's fine to me to. Delay between website crawls, if you've got decent hosting to leave that to a second. If you've got a shared hosting you're worried it might ban the IP, for you know doing too many many crawls you can knock that up there Next, pages that's what we've discussed about, you know flagging if it's some kind of content farm or something. Just generally, I believe, out of the hundred that checks, the outbound links on the home pages for any you know insane amount for any reason.

Okay. So let's start in this example: I'm just going to crawl a little bit of a Matthew Award blog, because he's got a few little malware links on there, I will tell him about those before I release this video. Sometimes those links are kind of out of your control on the comment section, and things like that. Okay, so let's check these so we're just checking now that's a valid domain before we start crawling it and we are skipping some sites within the top 1000, it's found plenty of outbound links, checking ran, outwards, checking the forum so we'll leave this to run for a few minutes and then we'll come back to it. Okay, so it's been running for just about 30 seconds, there were a few results. We can see that on the about me page here he's linking to md244.com, which has been flagged as a malware by Google. So we can see, we've got a issue I'll just go through some of these different columns, while it's running.

That's the outbound link on the home page, whether it's indexed or not on Google, because I set it to skip Google index check. This one is known whether it's an adult web site, this one if it's malware, whether it's foreign and that's foreign, next one is checking if the domain isn't resolving to anything, this is the amount pages Google has indexed, this is cloaking now cloaking is quite sensitive. So all that basically does, this check will crawl the website you're linking to, checking their home page and then crawl, it again as the Googlebot, and if the website serves up something drastically different, then the cloaking flag will be set. Now there are legitimate reasons for doing that, I have seen quite big websites, I think even Facebook sets that off actually, that serve up something different to Google. So if you see this on a website you trust don't worry about it, if you see on the web site that you think might be a little bit dodgy then its just worth having a look and seeing if they're doing anything else that looks suspicious. This one, bad anchor text, so now it'll check the anchor text on your outbound links on that source page to see if they contain anything spammy.

Looking like you know, make money viagra cheap loans, that kind of spammy stuff you know, those spamming websitee niches. This is quite useful here because, if you're linking to their website, it expires, someone buys it and turns into part of their Private Blog Network, you don't want to be linking to that, but that wouldn't set any of these flags off. If it's, you know high quality PBN, but you could tell it's probably a Private Blog Network PBN if they've changed the niche, so you know if the domain name is something like best restaurant or something, and then the niche that we've worked out from a meta taxes is you know dog training tips then know something isn't quite right and you might want to take a manual look at that. Okay. Well, I hope you enjoyed the video. If you have any questions, please fire me an email, or use my contact form.